Rooted in Our Commitment
Fresh Forward is a family farm cooperative that represents independent farmers who grow apples and other fresh market produce across the Great Lakes region. Our mission is simple: Provide the highest-quality fresh market produce to help independent farms and communities thrive.
As stewards of the land, our farmers work year-round to deliver the seasonal produce that people crave and deserve.
Enjoy the bright flavors of local produce grown and packed by our farmers.
Our safety protocols allow us to provide you high-quality produce that meets and exceeds global health.
Our Family Farmers
From sunrise to sunset, our members work hard to fulfill your in-season produce needs. Explore the stories that make up their roots, families and passion.
Visit and read about our various initiatives to bring the freshest produce and fruits from our farms directly to your tables.
Sustainable Farming Practices: Why our growers are committed to it and are switching from wooden to plastic bins
At Fresh Forward, our growers are committed to sustainable farming practices and we are always looking for ways to do better. Sustainable farming practices are at the core of our mission, and our growers are constantly working, learning and changing their processes to better serve the environment. And in recent months, many of our growers…Read More
Sadly, summer is winding down but that means fall is coming and we love this time of year! Even though you have to put away your flip-flops and swimsuit, you get to break out your cozy hoodies and drink apple cider. It’s really a win-win. Fall is a great time of year in the Midwest,…Read More
Picture this: You are standing at the grocery store with two peaches in your hand. One is organically grown and the other is conventionally grown. Which one is better? Are they both healthy? What is the right choice? Choosing organically grown vs. conventionally grown produce is a personal decision and really, there is no “right”…Read More
There’s nothing better than a juicy ripe peach in the summer, and that taste is why peach season is a favorite all over the United States. Peach season IS summertime, and the taste of a ripe peach is something most people crave in July and August. So, what is it about peaches that make them…Read More
Apple orchards are beautiful places: In the spring, there are flowering trees, then as the summer progresses, there is growing fruit. And in the fall, the harvest of crisp juicy apples. But apple farming is more than just watching fruit grow on trees! Apple farming is really year-round work, with much to be done in…Read More
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